How to Start an Odd Business

Jot down these steps.

Odd Jobs is a newsletter about careers that don’t fit in cubicles. Too many people are miserable with their lives, jobs, and themselves. Why not do something odd and make $$$ while you’re at it? I’ve got a million ideas for you.

Ps. we’re doing a fun giveaway this month ($25 Amazon gift card & a t-shirt we designed!!!) enter to win here. The more you share this newsletter with your pals, the more you’ll climb to the top of the leader board and snag the grand prize).

The number one question I get asked when people find out that my odd job is being a professional bridesmaid is:

How did you actually do this?

How did you start this business?

How, How, How?

The answer is one that’s not quite as simple as you’d think.

Yes, I started It sort of by accident (a Craigslist ad I posted went viral).

But there were calculated steps and I’m going to share those steps with you.


These steps are great to eyeball whether you want to start your own odd, unique, or unusual business or you want to just start a side hustle that brings you that good old CASH MONEY.

The steps below are quick summaries. But I go way more into detail in this CNBC article and inside this course.

  1. Understand the Problem

Businesses solve problems. The way you solve the problem is what can make your buzz unique, different, or even go viral.

Maybe there are 1,000 other businesses solving that problem. Great - how can you do it better or for a specific audience?

Maybe nobody in the entire world is solving that problem. Figure out why. What are the challenges?

How you solve the problem = your business plan, your brand and marketing strategy, and the way you figure out your target audience.

  1. Test Your Audience

Your audience is more important than anything else. Without an audience, you’ll have a stockpile of products you can’t sell.

Invest in getting to know your audience, understanding how this problem fits in their lives, how they’d like it solved, and more.

If you’re not sure of who your audience should be, look at competitors. Do you want to go after the same audience or a completely different one?

  1. Create an MVP

Get to work. This is the step that makes people hesitate or procrastinate. NO. Build the product, create the website, strategize your services.

GO, GO, GO.

Don’t wait.

It’ll never happen or someone else will make it happen.

  1. Package it With a Brand

For a business to be odd or unusual, it needs a brand. It needs a story. It needs a unique personality. It needs to stand out.

Stand out and show up.

That’s the motto.

  1. Revise! Revise! Revise!

Don’t be scared to launch the buzz. Launch it. Businesses change every single day. You’ll make edits and changes along the way, just get it out there and see what works and then make your changes.


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