Turn Your Odd Skill Into a Course
How to take any skill, hobby, or interest and turn it into an online course
This Week: We are exploring how people took odd skills, hobbies, or interests and created mega-successful online courses.
Today, we’ll chat about a handful of people who took an idea and turned it into something money-making. On Friday, I’ll leave your inbox alone.
Know someone who’d get a kick out this newsletter?
Three Quick Things for You:
I’m hosting a FREE workshop tomorrow on how to break up with 2021 and close out the year with clarity on what you did well, what you could have done better, and how you can start 2022 off the right way. Sign up here (if you can’t make it live, sign up to get the replay - and share with your friends!!).
Every year, around this time, I do these 15-minute phone calls with anyone who wants to hang out and chat. The holiday season can be lonely and odd, exciting and…odd…and I like to do these mini-chats as a way of connecting with virtual friends. I only have around 25 spots open - so grab one if you want to say HELLO!
And finally! Today’s newsletter is sponsored by the incredible Thinkific:
Create online courses and membership sites with Thinkific and feel confident that you've got the easiest technology and the best support in the industry.
Odd Ways to Make Money Creating an Online Course
At the start of the pandemic, I watched a big chunk of my income suddenly disappear. I have a business in the wedding industry and all of my clients either paused their weddings (which meant pausing my money) or completely canceled their celebrations and just eloped.
I also made a good amount of money traveling for speaking gigs and consulting. A lot of those opportunities shut down with the world did because of COVID.
Did I feel this urgent sense of panic? Yes, of course I did.
I’ve been an entrepreneur for 6+ years and work hard, every month, to bring in income for myself.
I had no choice but to think of new ways to make money.
So I thought about online courses.
I sat down and brainstormed the skills and topics people often hired me to consult with them or speak about at company workshops or conferences.
I decided on two key topics:
Then I thought about my audience and figured out who these courses would be for.
After that, I spent 30-days designing and creating each course.
When the courses launched in 2020, I realized this:
Everyone should have an online course because everyone should have passive income - and this is one of the best ways to generate that on a monthly basis.
Both courses were super popular and every month bring in income. It helps make up for income sources that are still impacted by the pandemic and it allows me to teach people - all over the world - skills I’m great at that they want to learn.
Look at These Odd Courses:
Dance classes! How cool is that?
These are online dance courses made specifically for people who thought it was too late to start learning. Level up, learn how to dance, foster that mind-body connection and gain some serious dance floor skills. Also wearing pants is optional.
I know it’s a tough topic to even think about but this online course dives into the topic of death and is quite popular.
If you ever wanted to learn how to be a clown - now you can - without leaving your house. You can take this online course that teaches you how to be a clown.
Not like how to be an Instagram influencer… but just on how to be more influential. It’s a unique topic that grabs people’s attention.
Why I love this course is because it teaches a topic that might seem impossible to teach online. Also - super popular!
How You Can Start an Odd Online Course
Pick Your Topic
Start by making a list of 10 topics, skills, interests, or hobbies that you’re really interested in / passionate about / an expert at. Then narrow it down to the one you are the most excited about and believe others NEED to know.
Find Your Audience
Narrow down your audience. Who is this course for? Why do they need this course? Can you ask 10 people in your target audience and verify that they’d take this course / what they want to learn in this course / what other courses they take? Do research on your audience and make this course for them.
Map Out Goals for a Course
What are the top 10 takeaways a person will have after they complete your course? What are the 10 problems you solve for people who take this course? What are 10 ways you will make this course unique?
Design the Course
Write out the course, film videos at home, create worksheets. If you’ve never done this before, it’s easier than it sounds, here’s help.
Host it On a Powerful Platform
Why am I so passionate about people doing online courses? Because anyone can start one and it’s a semi-easy way to make passive side income. Before you say “no way, not me…” think deeply about something you could teach others and consider investing the time to make it a course that can live on - forever - and generate cash for you every month.
As always, I am here, cheering you on.
-Jen “odd” Glantz
Jen Glantz is a whimsical entrepreneur, 3x author, podcast host, and all-around pizza-obsessed goofball.